Do you trust your instincts? You should! Because when you see a design, you judge its attractiveness in less than a second. We all know what we like, even if we can’t always explain it. It’s about aesthetics. Aesthetics is a child of harmony, and harmony is not magic. It can be achieved when the designer embraces certain principles, such as balance, contrast and dominance. Becoming a fantastic designer, though, requires more than pure technique. It requires that you see the context and make decisions accordingly.
Source: smashingmagazine.com
